Select your discussion topic for the next event
Are you tired of hearing “provide value” and “get ahead of the curve” without actionable insights from real people who solve actual problems? If your answer is “yes,” our events are for you.
CS Snack is the first post-sales event community for CS professionals in Europe, where you will meet others working in similar roles and experiencing the same challenges. We offer a supportive environment for exchanging ideas, networking, and gaining feedback during curated group discussions based on the participants’ roles and specialisations.
In this article, we explain more about our 8 different topics for all different roles and seniority levels:
Discussion topics:
Post Sales General:
- Efficiency & Prompt engineering (AI)
- CS enablement
- GTM alignment work with Sales & Marketing
- Value-based communication & Stakeholder management
Onboarding Specialists:
- Client Change management & tooling
Digital Customer Success:
- Communities, Playbooks, & Automation
Enterprise Customer Success:
- Customer Marketing (Cases/Multi-threading)
Managers, Directors & VP’s:
- Team Structure & Compensation
The topics in more detail:
Efficiency & Prompt Engineering (AI)
As we step into 2024, AI’s role in customer success is not just growing—it’s becoming unavoidable. Efficiency and prompt engineering with AI are revolutionizing customer interactions and workflows. But here’s the contentious part: Is this shift beneficial or detrimental?
- AI-driven chatbots and virtual assistants: While they handle routine queries, do they dehumanize customer interactions?
- Prompt engineering: Fine-tuning AI responses improves relevance, but does it reduce genuine engagement?
- Efficiency vs. empathy: Are we sacrificing personal touch for speed?
At our Customer Success Snack event, let’s debate the real impact of AI. Are we truly enhancing customer satisfaction, or are we creating a faceless, automated experience?
Question: How are you currently using AI and prompt engineering in your customer success strategy, and do you believe it truly benefits the customer experience?
Customer Success Enablement
Customer Success (CS) enablement is touted as essential, but is it genuinely transformative or just another corporate buzzword? In 2024, the pressure to invest in CS enablement is intensifying, but opinions on its effectiveness vary.
- Onboarding and continuous training: Are we genuinely equipping teams, or just adding layers of unnecessary complexity?
- Access to technologies: Are the latest tools making a difference, or are they just costly distractions?
- Leadership support: Is continuous learning a real priority, or merely lip service?
At our event, let’s challenge the status quo. Are our enablement efforts driving real results, or are we trapped in a cycle of ineffective initiatives?
Question: What specific CS enablement strategies have you found most effective, and are they truly delivering the promised outcomes?
GTM Alignment with Sales & Marketing
Go-to-market (GTM) alignment between customer success, sales, and marketing is praised as a path to growth, but is it really that simple? In 2024, the push for cross-functional collaboration is stronger than ever, but scepticism remains.
- Regular communication and collaboration: Are we fostering real synergy, or just creating more meetings and bureaucracy?
- Joint planning sessions: Do they lead to cohesive strategies, or are they exercises in futility?
- Shared KPIs: Are aligned goals driving success, or causing conflicts?
At our event, let’s dissect the reality of GTM alignment. Is it a game-changer or an overhyped concept?
Question: How do you ensure effective GTM alignment, and is it genuinely improving your customer success outcomes?
Value-Based Communication & Stakeholder Management
In 2024, value-based communication and stakeholder management are critical, but are we truly effective in these areas, or are we just paying lip service? Let’s address the urgency and controversy.
- Value-based communication: Are we demonstrating real value, or just spinning the same old narrative?
- Stakeholder management: Are we addressing unique needs, or are we spreading ourselves too thin?
- Personalized engagement: Is it genuinely effective or just a buzzword?
At our event, let’s confront the tough questions. Are our strategies in these areas truly impactful, or are we stuck in a cycle of mediocrity?
Question: What techniques have you found most effective for value-based communication and stakeholder management, and are they genuinely impacting your customer relationships?
Client Change Management & Tooling
For onboarding specialists, client change management and tooling are critical, but are we really succeeding or just muddling through? In 2024, the urgency to get this right is higher than ever.
- Change management: Are we guiding clients effectively or just causing more confusion?
- Clear communication and planning: Are we minimizing disruption, or creating more headaches?
- Leveraging tools: Are the tools truly helping or just complicating the process?
At our event, let’s have a candid discussion. Are our change management and tooling strategies genuinely effective, or are we failing our clients?
Question: What are the most significant challenges you’ve encountered in client change management, and are your tools and strategies truly addressing them?
Communities, Playbooks, & Automation
In digital customer success, communities, playbooks, and automation are touted as game-changers, but are they living up to the hype? In 2024, it’s time to critically evaluate their real impact.
- Online communities: Are they fostering genuine connections, or just becoming echo chambers?
- Playbooks: Are they providing real value or just adding to the bureaucratic clutter?
- Automation: Is it improving efficiency, or reducing meaningful customer interactions?
At our event, let’s question the effectiveness of these strategies. Are they genuinely enhancing our digital customer success efforts, or are we just going through the motions?
Question: How are you leveraging communities, playbooks, and automation in your digital customer success efforts, and are they truly impacting your customer engagement and support?
Customer Marketing (Cases/Multi-Threading)
For enterprise CS teams, customer marketing, including case studies and multi-threading, is essential. But in 2024, are we truly leveraging these strategies effectively, or are we just scratching the surface?
- Case studies: Are they showcasing real impact or just cherry-picking successes?
- Multi-threading: Are we genuinely engaging all stakeholders or just spreading our efforts too thin?
- Building trust: Are our strategies really fostering deeper relationships, or just maintaining the status quo?
At our event, let’s challenge the effectiveness of these strategies. Are they driving real results, or are we just following a playbook?
Question: What strategies have you found most effective for developing case studies and engaging multiple stakeholders, and are they truly contributing to your success?
Team Structure & Compensation
In 2024, the structure and compensation of customer success teams are critical, but are our current approaches truly effective? It’s time to scrutinize and challenge the status quo.
- Team structure: Are our teams well-organized, or are we just creating layers of inefficiency?
- Competitive compensation: Are we attracting top talent, or just maintaining mediocrity?
- Impact on retention: Are our strategies truly keeping top performers, or are we facing a retention crisis?
At our event, let’s debate the real impact of our team structures and compensation strategies. Are we genuinely driving performance and retention, or are we missing the mark?
Question: What approaches have you found most effective for structuring your customer success team and developing compensation packages, and are they truly impacting your team’s performance and retention?
Interested in more events? Join our events where over 1000 Customer Success professionals from Europe come together to share ideas, discuss trends, and dive deeper into the Customer Success world.
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